Meta removed Bellesa Boutique's Instagram account without warning. The account focused on sexual health for women and queer people. The block fits Meta's broader pattern of stricter moderation.

Bellesa Boutique had tens of thousands of followers. It shared mainly educational information about sexual health. The account contained no explicit images but answered follower questions. Meta gave no specific reason for the block.

Meta enforces strict rules about sexual content on Instagram and Facebook. Non-explicit sexual education is usually allowed by rules. But practice is often stricter. Experts say these blocks mainly affect women and LGBTQ+ accounts.

Bellesa Boutique appealed the removal. The company says their content provides important health information. Meta's spokesperson said accounts breaking rules repeatedly get removed.

The case raises questions about censoring sexual health on social media. Many health organisations say good education on this topic is important.